Meesho records 80pc jump in sale with 88 lakh orders on day 1 of festive season sale
Softbank-backed e-commerce firm Meesho said on Saturday it saw an around 80% increase in business with almost 87.6 lakh in orders on Friday, the first day of its five-day sale during the shopping season. holidays.
Tier 2, 3 and 4 cities accounted for about 85% of day one orders, the company said in a statement.
”Meesho scored a record high of around 87.6 lakh orders on the first day of its flagship festive sale event – the Meesho Mega Blockbuster Sale. This is the highest number of orders recorded by the company in a single day, up approximately 80% from the first day of the sale the previous year,” the statement said.
The company said it received orders from deep corners of the country such as Jamnagar, Alappuzha, Chhindwara, Davengere, Hassan, Gopalganj, Guwahati, Siwan, Thanjavur and Ambikapur.
“With a wide assortment of around 6.5 crore active product listings at the lowest prices, the sale exemplifies Meesho’s mission to democratize e-commerce for everyone,” he said.
Fashion, beauty and personal care, home and kitchen, and electronic accessories were the top-selling categories on day one, as consumers shopped for everything from sarees to analog watches and jewelry sets. cell phone cases and covers, Bluetooth headphones, choppers and peelers. in record volumes to meet their holiday shopping aspirations, the company said.
“With approximately 85% of orders and approximately 75% of sellers coming from Tier 2 and beyond cities, we are honored to have created far-reaching impact in the deepest corners of the country. “We will continue to fuel discoverability of hyperlocal businesses and products, empower MSMEs and further enhance accessibility and affordability for our heterogeneous consumer base,” said Meesho CXO for Business Utkrishta Kumar.
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