Several weeks after college athletes were given the green light to approve the products, Sun signed an approval agreement with Borsheims.
LINCOLN, Neb. (KLKN) – Nebraska volleyball player Lexi Sun launched a clothing line through a company in her home state of California earlier this year. She spent months creating a logo and the details behind a crew neck sweatshirt, she had no idea it would end up selling out very quickly.
“The first day we went live and it was really fun, just to be a part of the story and just to release something that was true to myself and share a little bit about me and the things that I was doing. love it personally, ”says Soleil.
Several weeks after college athletes were given the green light to approve the products, Sun signed an approval agreement with Borsheim. It is one of the largest independent jewelry stores in the country and is based in Omaha. Sun said she wanted to represent a Nebraska-based company.
“I’m really grateful for the people, the place and all the growth I’ve had here in Nebraska so for me I found this to be a really cool opportunity for me to partner with a business owned. and based in Nebraska and that’s Borsheims, ”Sun said.
As part of this partnership, Borsheims launched “The Lexi Sun Edit”. This is a handpicked collection of Sun’s favorite pieces, ranging from rings to personalized necklaces, earrings and watches.
“For me it’s less about money than maintaining my brand and the things that I love and what I love to do, so that’s the most important thing to me,” Sun said. “I think everyone and every athlete approaches this situation in different ways.”
Sun said navigating NIL was the biggest challenge as they didn’t know if this was actually going to happen and how it would work.
Many high school athletes can take this NIL situation into consideration, going through the recruiting process. When it comes to advice, Sun says to keep focusing on sports.
“Stay focused on what’s really important and think about staying true to yourself through social media and I think everything will follow,” Sun said. “I don’t think there is necessarily a special cure or thing to do, but I would say just stick with yourself and focus on your sport because it really matters.