Global Health and Hygiene Market: Analysis by Category, By

New York, Oct. 10, 2022 (GLOBE NEWSWIRE) — announces the release of the report “Global Health and Hygiene Market: Analysis by Category, Region Size and Forecast with COVID Impact Analysis -19 and forecast to 2027” –
Hygiene refers to practices or behaviors that promote good health and a clean environment. In 2021, the global health and hygiene market was valued at US$157.57 billion and is expected to reach US$205.19 billion by 2027. The growing penetration of hygiene and health products such as soaps, sanitizers, etc., along with rising concerns about hygiene and rising health awareness, would impact the demand for health and hygiene products in the coming years. The health and hygiene market is expected to grow at a CAGR of 4.50%, during the forecast period 2022-2027.

Market Segmentation Analysis:

By Category: The report divides the global health and hygiene market into two categories: personal care and tissue. The personal care segment is further segmented into baby care, feminine care, medical solutions and incontinence products. The fabrics segment is further segmented into consumer fabrics and professional hygiene. Tissue segment held more than half of the market share in 2021, owing to growing consumer awareness of health and hygiene, booming tourism and hospitality industry as well as increase in disposable income and improved standard of living.

By Region: According to this report, the global health and hygiene market can be divided into five major regions: Asia-Pacific (China, Japan, India, Australia and Rest of Asia-Pacific), North America (US, Canada and Mexico), Europe (Germany, UK, France, Italy, Spain and Rest of Europe), Latin America, Middle East and Africa. The Asia-Pacific health and hygiene market recorded a 35% market share in 2021, mainly driven by the growing concerns about hygiene as well as the growing penetration of hygiene and health products such as soaps, disinfectants, etc., and technological advances and innovations in personal hygiene. some products.

As China continues to be an important region in the Asia-Pacific health and hygiene market, which explains the increased awareness of the benefits of maintaining cleanliness and personal hygiene, the increase in disposable income and the increased likelihood of epidemics or pandemics.

Global Health and Hygiene Market Dynamics:

Drivers of growth: The elderly population is more prone to disease due to low levels of immunity and high recovery time. Some medical conditions are likely to occur in advanced age, which leads to increased demand for hygiene and health solutions and provides growth opportunities for key players in the market. In addition, the market is expected to rise owing to surging millennial spending, accelerating infectious disease growth rates, surging healthcare spending, rising disposable income, and more.

Challenges: There is a lack of recent and reliable information on the state of existing hygiene infrastructure and practices, including whether the infrastructure is actually functioning or benefiting from certain hygiene practices. This makes needs and demands, especially in remote rural areas, often unknown, making it more difficult to set priorities for implementation. The other challenge facing the health and hygiene market is the impact of feminine hygiene products on the environment, etc.

Trends: A major trend that is accelerating in the health and hygiene market is the emergence of various pandemic diseases. Pandemics are large-scale outbreaks of an infectious disease. The likelihood of pandemics has increased over the past century due to increased global travel and integration, urbanization, changes in land use, and increased exploitation of the natural environment. Hence, the emergence of various pandemic diseases presents a lucrative opportunity for the growth of the global health and hygiene market. More market trends are believed to increase the growth of the health and hygiene market over the forecast period, including escalation of wellness tourism, emergence of various pandemic diseases, growing importance of sustainability, etc.

COVID-19 impact analysis and way forward:

The pandemic has had a positive impact on several health-related markets, including the health and hygiene market. Due to the pandemic, people have become more concerned about their health, which has accelerated the development of products that improve the health of customers, such as personal care, facial tissue, baby care, feminine care, etc. , resulting in the growth of health. & hygiene market. The market is further expected to grow in the future owing to trends such as increased penetration of health and hygiene products, among others. Businesses and investors are investing heavily to respond to the booming market, and while the turmoil of COVID-19 may fade over time, lifestyle improvements and understanding of health measures will only gain momentum. ground.

Competitive landscape and recent developments:

The health and hygiene market is mostly concentrated with the presence of a few dominant players in the world. The main players in the health and hygiene market are:

Johnson & Johnson Ltd.
Procter & Gamble Company
Bayer AG
Kimberly Clark Corporation
Essity AB
Unicharm Corporation
Hindustan Unilever Ltd.
Henkel AG & Co. KGaA
Kao Corporation
Church & Dwight CO., Inc.

Major players are constantly investing in strategic initiatives, such as launching new products, introducing their products in emerging markets and more, to maintain a competitive edge in this market. In March 2020, Hindustan Unilever Limited announced its intention to acquire VWash, a women’s intimate care brand from Glenmark Pharmaceuticals Ltd. Additionally, in September 2021, Coty Inc., a leading beauty and personal care company, announced the launch of Kylie Baby, a gentle, safe and conscious baby care line from Kylie Jenner.
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